Father Rabbit's general store is a New Zealand based online shop full of carefully curated picks of products that are at once practical and pleasing in both form and function. There’s an underlying sense of quality and timelessness, they’re tried and true, and all items hint towards an unfaltering appreciation of simplicity. The characters which adorn the baby products are no exception to this, from the high quality fabrics and finishing to their uncomplicated and refreshing prints. The muted colour palettes are beautiful and soft, nothing could be more perfect to wrap your precious new bundle up in. Find more beautiful simplicity on the website: fatherrabbit.com.
The above image features items available from the store, from top top bottom, left to right: Wilson & Frenchy-Kimono grow suit-little feather, Wilson & Frenchy-Message in a bottle-bib, Oeuf-Kimono Onesie, Oeuf-white Taupe Cat Print, Fog Linen Tray-Round-Elephant Black, Oeuf-bunny tee-long sleeve, Oeuf-Blanket-Pink with Gold Cat Print, Oeuf-footed snuggle suit pink, Wilson & Frenchy-Zip Growsuit-Lark Print, Fog Linen Baby-Printed Rompers and Bibs. Below: Store portrait.
